Chinese have a saying: Laojifuli high aspirations, it can be said that a true portrayal of Murdoch,

Chinese have a saying: Laojifuli high aspirations, it can be said that a true portrayal of Murdoch, according to March this year, the financial magazine "Forbes" texas immunizations statistics, 82-year-old Murdoch's net assets amounted to $ 11.2 billion. More than half a century, a wife and a wife in addition to another wife, we can learn from Murdoch who still have a lot of his News Corporation is a covering film, television, cable television, publishing, newspapers, magazines and the Internet global media empire, from Australia to England, along the way, and then to the United States until the world went to the Internet by the media in the field of new media, constantly cultivating small Yun, the art of mergers and acquisitions texas immunizations play to the limit, but also help News Corp. reach unprecedented peak position.
Hong Kong people must know Murdoch in 1993, he acquired Star TV from Richard hands, and through texas immunizations active and effective technology upgrade, so that it can cover Japan, India and other Asian countries, so far, he has been the beginning of a global strategic layout molding ; 10 years prior to this, he has already successfully bought two centuries of history, a symbol of dignity, of Great Britain, "The Times", the acquisition of the U.S. film company 20th Century Fox and British SkyTV, News Corporation also from across the Newspapers, television two media fields.
His vast majority of M & A transactions are carried out around the media field, both in traditional media newspapers and television films, new media or the Internet, are relevant media on a wide range of industries, reflecting Murdoch restraint and savvy, cross-border M in M & A has always been the difficulty and complexity of the largest type, Murdoch decades ago but easy skill to master cross-border M knack for business, often successful acquisition of the US-British enterprise, across traditional media and new media implement quadruple.
Murdoch be completed whenever a major M & A activity, there are always conscious recuperate three to five years, on the one hand is used to integrate acquired businesses, on the one hand to accumulate more power in preparation for the next acquisition, as well as, His senior British and American government communication skills is our lack of entrepreneurs, the year before the "Overheard" difficult to see him, the acquisition of foreign companies, are still popular in other countries.
Powers such as economic powers did not appear media mogul is incredible, of course, did not let the media industry about the long-term. China to enhance its soft power and fight for the right to speak of international public texas immunizations opinion increasingly urgent texas immunizations need, accompanied by a growing number of private capital involved in this industry, the media giant is bound to stand out. They will integrate television, radio, newspapers, publishing, the Internet, to create three-dimensional texas immunizations media group. In power, the media industry development environment gradually optimize the print media policy relatively loose, television, Internet, mobile phone users, the number of Internet users is already the world's first, the rapid growth of advertising revenue, the media is the fastest growing consumer goods. However, advertising expenditure per capita texas immunizations is only U.S. 2% to 3%, prospects, the next three to five years, the rapid development of China's new media era.
However, if you are still a newspaper job, quickly consider the possibility of bar hopping. While the U.S. "Newsweek", "PC texas immunizations World", "Financial Times Deutschland" and other well-known landmark paper ceased publication media event China has not happened, but only to maintain the appearance, fashion magazines are not gifts but also can not sell on a .
However, since the arrival of the new media era, portals, Internet video, microblogging, micro-channel have been rising, leading to the decline of traditional media such as television, newspapers, magazines. texas immunizations Even once the first big media TV, for example, in Beijing TV operation rate fell from 70 percent to 30 percent three years ago, and, like Hong Kong, consumers over the age of 40 to become a mainstream TV, TV watching crowd The age structure presents aging trend.
Although the Internet for paper media impact is widespread texas immunizations global phenomenon, but in power, texas immunizations paper media more embarrassing situation, the policy does not permit commercial power from mining news portal, and were strictly limited to news sources. Commercial sites did not interview, right only compiled and distributed. texas immunizations However, with the rapid development of the micro-Bo, the powers unique portal with a strong platform to power (Sina, QQ, etc.), will soon occupy a dominant position in news dissemination. Almost at zero cost way to capture valuable information from news and information content of newspapers and magazines. texas immunizations
Newspapers, magazines continent in response to network shocks uninspiring, more established only one official website. By contrast some of the overseas network of traditional texas immunizations media in terms of survival achieved success, attention to young readers' interest and concerns, electronic subscriptions rising number of households to achieve a faster, more convenient and ubiquitous provision of compelling content for readers . These traditional media brands as a platform to re-define the traditional paper media networked manner, texas immunizations time and interactive forms.
For advertisers, newspapers, advertising is no longer texas immunizations a necessity, they need to integrate a set of integrated marketing communications newspapers, magazines, network. Spread a single platform is outdated nor effective. Since 2012, with the slowdown in economic growth, reliance on advertising media industry has been a great challenge. 2012 China retail texas immunizations business spending slowed down significantly, especially in the second half, the automotive industry is only 7.0 percent growth (in 2011 grew by 15.0%), while the fashion and cosmetics industries only 17% growth (in 2011 increased by more than 20%), Watches and jewelery industry growth slowed even more serious texas immunizations by 2011, 50% to 16% in 2011, many advertisers are beginning to cut advertising budgets, while in 2013 China's media advertising market is still not optimistic.
In recent years, the mainland there is a Media Tycoon, texas immunizations Shao Zhong; mainland media sector in vision, olfaction is known, texas immunizations at present, his "Weekly" iWeekly applications texas immunizations on App has become one of the most successful electronic magazine App. As the number of users by the end of 2012 was 7.4 million texas immunizations passengers in 2012 advertising revenue exceeded 30 million, this year iWeekly advertising revenue exceeded 50 million. texas immunizations
Hong Kong newspapers, magazines, the lack of change, not attractive enough, there is no impact. Hong Kong's existing financial magazine caters only on speculators mentality, sentimental, Shao Another "Bloomberg Business Week Hong Kong" Bloomberg Business Week came out on the explosion, I believe many people in Hong Kong have such a demand, but the market did not like the magazine . Terence with his counselors, the next five years China Old x New Media media mogul, it must be class people. (Unfinished)
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