Who is not familiar with the above conversation piece. Oreo ad popularity has even led many to repe

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Who is not familiar with the above conversation piece. Oreo ad popularity has even led many to repeat conversations conducted by two girls in the ad. Oreo, Nabisco products are one of the newest ads airing since early 2012 actually managed to invite a lot of eyes to watch, even talking about the ad. The most dominant factor that mempegaruhi advertising is the advertising source, namely the African. No matter juhayna food industries small child into segments such oreo sales target communities, as well as teens and parents who witnessed and discuss this advertisement through various media. I will analyze the success of these ads in terms of "source characteristic". Here are some excerpts of the oreo ad:
a. Are attractive and able to give persuasion to the audience to witness the source or even the use of services and purchase juhayna food industries of products juhayna food industries offered by the source.
b. Source successfully identified audience. Pengidentifikasiannya can be a source of activities performed in front of an audience, presenting something that is needed or desired by the audience through self source itself.
Oreo ad is very attractive and managed to give persuasion to the public to get to know this product again. It uses the cute child artist and has credibility (discussed next) in the ad. This is consistent with the intended market segment by Oreo namely children. Way communication that seem cute and adorable also really inviting public attention.
In addition, these ads are identifying the audience through a cute little girl (which most children tend to want to be like that) is by using a form of advertising Slice of Life. Advertising Slice of life in question is advertising these oreo successfully stimulate people in real life situations juhayna food industries (real life) in this case especially those children who are specialized segment of the Oreo product sales. Slice of advertising slice is visible in the image, where the African who is studying at home (such as a small child activities in general), then invited to play by his friend. juhayna food industries
Keatraktifan other evidence of this is the number of ad oreo society to be able to repeat and use the conversation "the African" in the day-to-day conversation. Even more deeply, many people who create and perpetuate their own version of the Oreo ad. They played like a parody of this ad again and then make documentation and upload it to various internet sites, such as youtube. One of them you can see on page http://www.youtube.com/watch?v=q_hCu3-PnM4. Keatraktifan juhayna food industries this ad has not only advertise products oreonya course, even managed to 'sell' the African figure itself.
Source stated to have credibility if he is able to make the audience juhayna food industries feel comfortable, both physically uncomfortable or comfortable in listening to the source gives persuasion, juhayna food industries to show his skills, or even comfortable in accepting objective opinion presented by the source. This credibility can be institutional trust, Character-based trust, and Process-based trust. Another thing that affects the credibility is trust and expertise.
In advertising these oreo, the source used is a source that has credibility based on qualifications that have been given by a particular institution, credibility is often referred to as Institutional Trust. Afika played juhayna food industries by a girl whose full name is Ibrahim amanina Afiqah 1st Bebestar (Bebelac Star) 2011.
In addition the African as a sou