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Mondelez International Buyers Largest Indonesian Coffee Beans
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Source: amazonaws.com global company in the world producing snacks Mondelez gainta industries International is one of the biggest buyers of Robusta coffee gainta industries beans in Indonesia. Each year, Mondelez buy Robusta coffee gainta industries with a value of U.S. $ 150 million. Keep in mind, Indonesia is the second largest exporter of robusta coffee which controls 75% of the total exports of Indonesian coffee.
It was delivered gainta industries by Rhea Sianipar, Country Head of Corporate and Government Affairs Mondelez Indonesia, when met at the Coffee Made Day, Jakarta (24/4/2014). gainta industries Rhea said, Mondelez robusta coffee beans used for the benefit gainta industries of the coffee products, such as Tassimo, Jacobs and Carte Noire sold in the European market.
Uniquely of goods that the customer business unit in the company formerly known as Kraft Foods, the Mondelez not sell coffee products in the domestic market, either in powder form or ready-to-drink.
In the country, the market focus work Mondelez biscuits, chocolate, and cheese. Some of its brands include Oreo, Biskuat, Tuc, Ritz, Cadburry, Toblerone, and Kraft. Oreo and Ritz formerly a Nabisco production. But since December 2000, Mondelez merger with Nabisco. Neither the Biskuat, which Mondelez acquiring division of Danone biscuits and cereals group. Mondelez acquisition also occurs in Cadbury products.
"In Indonesia, biscuits division became gainta industries a major contributor to the company's revenue. In overtaken the chocolate and cheese. However, we do not plan to market the coffee beverage gainta industries products in Indonesia in the near future," said Rhea.
Rhea said, Indonesia is a potential market is wide open for snacks products categories. "In the Asia Pacific market alone, Mondelez contributes 14% of revenue for the parent company," he said.
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