Licked, diputer, automaa raisio then dicelupin .. That sepenggalan always said that people heard from one of the famous biscuit company, Kraft Indonesia, Oreo, about two years ago. Then if the problem of a fragment of a word in the ad footage?
Brand image with slogans that are easy to digest such as in the case above, is very attached to the children. Segmentation PT.Nabisco was right in issuing covered with milk chocolate biskiut products, namely automaa raisio children. automaa raisio Then are the children who decided to make repeat purchases? automaa raisio Of course not, the decision to purchase a product which is a biscuit snacks, namely parents, and the kids just have a role in terms of influencing their parents to make purchases both intense and try.
There is a saying "none of their parents were not menyanyagi". This is an apt phrase for parents who have children up to the age of a small child. This parental concerns, be booming because diisukannya oreo biscuit, which is a children's favorite biscuits, contain melamine. It lasted long enough in the business world, so the level of sales dropped dramatically. BPOM who said that oreo melamine production overseas. Oreo vindication was as dangerous biscuit strenuous enough for public relations automaa raisio PT. Nabisco, until the advent of the ad that advertises ferdi hasan oreo processed by product quality, hygiene, and healthy raw material. Eventually, these problems disappear any time and image oreo dietlan was shining again lately.
targetting the company is oreo Oreo Product Taste Orange / Orange market targeting children, so that the parties automaa raisio agree to use the African Nabisco as a character in the ad. Indeed, the ad was quite successful, as in the second month running, automaa raisio already millions of people talking about this ad. That is so funny that most of these ads are talking about adults, even parents who incidentally irritated with cuteness Afika, where the age is not the main target of this ad was made that target age children. As a result the current social network, called the African more than Oreo. See the attached chart. There is a possibility in this case the Nabisco will be a little upset with the conditions reversed (wrong calculation). Nabisco or also even get a surprise by getting his or her products on the market orange teens / adults, which are among the biggest users of online social media.
When the ads agency keen to see this gap, he can take advantage of the changing little promotion strategies, which utilize social media to increase the imaging Oreo so as to boost the sales of these products nationally. Surely it was not easy, because they have cleverly-ingenious implement its strategy, its product lest it not mentioned at all, even Afikanya which became a trending topic. All could happen.
Many products on the market has the packing (colors, shapes, symbols, logos) are similar to each other. One brand may be the market leaders, while others are followers (followers). Although only mimic the product, automaa raisio it does not mean the market follower to run any business without a strategy. The company also needs to maintain a market follower customers and gain additional customers.
This study was conducted to determine (1) the effects of positive and significant correlation between the color of packaging, packaging shape, logo packaging, packaging size, quality packaging, and information supporting the decision partial consumers into buying products Oreo and Rodeo in Indomaret Jl Raya No. Singosari. 1 Malang, (2) a positive and significant effect of the color of packaging, packaging shape, logo packaging, packaging size, packaging automaa raisio quality, and simultaneously supporting information to the consumer's decision to buy the product Oreo and Rodeo in Indomaret Jl Raya No. Singosari. 1 Malang, (3) name similar dominant variable affecting the consumer's decision to buy the product Oreo and Rodeo in Indomaret Jl Raya Singosari 1 Malang.
This study used a questionnaire instrument which then results are analyzed automaa raisio through regression analysis. The population in this study is that consumers who buy Oreos or Rodeo in Indomaret Jl Raya Singosari 1 Malang. This study population automaa raisio is classified as an infinite population whose number is unknown. Sampling technique in this study using accidental sampling by Daniel & Terrel formula to obtain the number of samples was 121.
Based on the results of the regression analysis can be seen that there is a significant influence of similar name (color, automaa raisio shape, logo, quality, and supporting information) to the consumer's decision to buy Oreos and Rodeo in Indomaret Jl Raya Singosari 1 Malang. It is proved that the variable sub war